Campaigns & Promos
Wonder Valley · March 2026
(01) Upcoming Campaigns
iWhy this mattersUpcoming retailer campaigns and promo calendar. Helps brands prepare inventory, creative assets, and BA training in advance.
Retailer
Brand Activation
April 2026
May 2026
June 2026
Apr 8-14
Sephora Clean Beauty Week
Apr 22
Credo Earth Month Activation
May 1-15
Nordstrom Anniversary Pre-Sale
May 5-11
Bluemercury Mother's Day
(02) Promo Performance Recap
iWhy this mattersPost-campaign analysis showing revenue lift, units moved, and ROI. Informs future promotional strategy and retailer negotiations.Mar 1-7
Sephora Spring Clean
Revenue Lift
+32%
Units Sold
450
ROI Indicator
3.2x
Feb 14
V-Day Glow Bundle
Revenue Lift
+18%
Units Sold
210
ROI Indicator
2.1x
Jan 10-20
Detox Reset Promo
Revenue Lift
+41%
Units Sold
890
ROI Indicator
4.8x
(03) In-Store Events
iWhy this mattersRecap of in-store activations and events. Captures qualitative outcomes that drive long-term brand presence.
Nordstrom Beauty Trend Event
NYC Flagship · March 15
120
Attendees
Key Outcomes
High engagement across skincare category. Sold out Face Oil sets within first 2 hours. Successful introduction of new Cleansing Balm.
85 Units Sold Total
Performance: Exceeded Targets
Credo Clean Beauty Workshop
LA Melrose · March 22
45
Attendees
Key Outcomes
Focus on sustainable packaging narratives. 95% sign-up rate for loyalty program. Core routine bundle performed best.
32 Units Sold Total
Performance: On Target
(04) Beauty Advisor Metrics
iWhy this mattersBeauty Advisor performance by location. BA education directly impacts sell-through at prestige counters.| Store Location | BA Count | Units per BA | Training Status |
|---|---|---|---|
| Sephora Times Square | 12 | 4.2 | Complete |
| Nordstrom Seattle | 8 | 3.8 | Complete |
| Bluemercury Georgetown | 4 | 5.1 | In Progress |
| Credo Melrose | 6 | 3.5 | Complete |